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#SPECSAPPEAL
There is currently a big trend for celebrating certain styles through instagram and pinterest boards; from guys with kittens to girls drinking coffee.
Idea was to create, promote and own a social movement celebrating people looking great in glasses. We could push this to be gender specific with @girlsinglasses @guysinglasses under the general banner of #SPECSAPPEAL.
#SPECSAPPEAL is the ultimate celebration of the expereince and individuality of wearing and looking great in glasses.