#SPECSAPPEAL

#SPECSAPPEAL is the ultimate celebration of the expereince and individuality of wearing and looking great in glasses. Its Sex Appeal Through your Glasses.

There is currently a big trend for celebrating certain styles through instagram and pinterest boards; from guys with kittens to girls drinking coffee.

Idea was to create, promote and own a social movement celebrating people looking great in glasses. We could push this to be gender specific with @girlsinglasses @guysinglasses under the general banner of #SPECSAPPEAL.

EYES GIVE LIFE / Stage One Teaser
Eyes Give Life is a celebration of vision and a reminder to people  just how important and powerful their eyes are.
By adding a pair of eyes to an inanimate object we can humanise it and bring it to life. The concept behind this is simple: If a pair of eyes are powerful enough to give life to a simple appliance then the least you can do for your eyes is give them the care they deserve.  

We created a movement around this idea by collaborating with local artists and promoting their ‘Eyes Give Life’ projects via social media.

EYES GIVE LIFE / Stage Two Fully branded Promotion
As a competition promotion, Eye stickers were given out for free in store to anyone who wants to participate and a free mobile app is available to put eyes directly onto your photos. People were encouraged to give life to objects by placing eyes on them and sharing with friends
through Social Media.

The most creative entries will be rewarded with the prize of a free eye exam, free pair of prescription glasses and free prescription sunglasses. This potentially a value of 2/3 thousand Dollars. Depending on frames and lenses chosen.

Max Fresh Night / Pizza Box Version 1 and Version 2.

Plus Press the pizza box idea got after it was released.

The No Budget Brief is simply a discussion starter on how to achieve great work with little to no budget. Using examples of other smart and clever solutions that have been done in the past. Creatives learn how it is possible if the ideas are super well though out and simple to execute. They also see it is not easy, requires more time but the results can be rewarding. That’s ok.