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Carmine Coppola
EYES GIVE LIFE / Stage One Teaser
Eyes Give Life is a celebration of vision and a reminder to people just how important and powerful their eyes are.
By adding a pair of eyes to an inanimate object we can humanise it and bring it to life. The concept behind this is simple: If a pair of eyes are powerful enough to give life to a simple appliance then the least you can do for your eyes is give them the care they deserve.
We created a movement around this idea by collaborating with local artists and promoting their ‘Eyes Give Life’ projects via social media.
EYES GIVE LIFE / Stage Two Fully branded Promotion
As a competition promotion, Eye stickers were given out for free in store to anyone who wants to participate and a free mobile app is available to put eyes directly onto your photos. People were encouraged to give life to objects by placing eyes on them and sharing with friends
through Social Media.
The most creative entries will be rewarded with the prize of a free eye exam, free pair of prescription glasses and free prescription sunglasses. This potentially a value of 2/3 thousand Dollars. Depending on frames and lenses chosen.